Campaign Planning & Management

Campaign planning and development, following best practice when building your opt-in subscriber lists, and planning the most effective marketing messages & frequency of communication, are all critical elements of a successful email communication campaign.

We’ll also help you integrate your email marketing with other technologies, such as your website, your social media profiles, and your blogs. This means that you’ll get joined up approach to your emarketing.

Email Campaign Management

By providing the end-to-end management of your campaigns, you’ll always know that each one is properly tested (for deliverability and compatibility), and sent on-time. We’ll provide feedback on success and suggestions for improvements going forward.

Always know that each campaign is properly tested, and sent on-time. We’ll provide you feedback on success and suggestions for improvements going forward.

A/B Testing

Split or A/B testing helps you, and us, take the guesswork out of campaign design.

If you’re not sure which subject line to use or which content is most effective, an A/B split campaign is our opportunity to test both for you. By sending your mailing to your full list or a percentage of it that you choose (one group receives their email with subject line A, and the other, subject line B), we can help determine a “winning mailing”.