Interview - Michael McCafferty on Business Success
10th March 2008
Success in Business Here Michael McCafferty gives us his very forthright answers to our questions which cover just a few of the issues faced by owners of small businesses. Michael describes himself as a serial entrepreneur. "I like to build…
Interview - John Paterson, CEO Really Simple Systems
24th January 2008
The challenges faced by small and medium sized business when implementing CRM, and how to avoid CRM failure John has used, implemented and overseen more CRM systems than he would care to admit to, as a salesperson, sales manager, sales…
Interview - Nick Hewson, An analyst view of implementing CRM
18th January 2007
An analyst view of implementing CRM Established in 1989, Hewson became perhaps the best known CRM analysts in Europe during the nineties. In the last five years Hewson Group has re-inforced its reputation for accurate market size and trend information…


This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010