Your website and your marketing mix

Your website and your marketing mix

13th February 2011
Just like more traditional elements of your marketing campaign, such as publication advertising and business networking, so you need to consider your website as an integral part of your marketing mix. And, as a key element, you need to ensure…

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Check out what’s being writen about you online

Check out what’s being writen about you online

07th January 2011
Here are some quick tips to find out what's on the web about you, and your organisation: Put your company name into Google - and also try Yahoo. Simply enter your corporate name in the search box and see…

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What is Pull Marketing?

03rd February 2009
What do the words 'pull marketing' bring to mind for you? Perhaps words like draw, attract, allure, persuade, and entice? These all lie at the very heart of a pull marketing strategy,…

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