8 Key Areas for a Successful Web Strategy
14th January 2010
With the online world becoming increasingly complex, we have put together an email series to help you formulate a successful web strategy. Covering key areas that will help you build success, drive more traffic to your site, and generate more…
What is Pull Marketing?
03rd February 2009
What do the words 'pull marketing' bring to mind for you? Perhaps words like draw, attract, allure, persuade, and entice? These all lie at the very heart of a pull marketing strategy,…
The Customer Loyalty Ladder
04th October 2008
The Customer Loyalty Ladder is used to illustrate the different types of customer a company encounters. Often businesses focus much…
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010