Buliding your online presence
15th September 2010
Time was when being present on the web meant a website that was an online brochure - unless you were an architect or designer, in which case there was a zoomy Flash intro that launched it.
Websites have moved on, sure, and most of us now realise that a website needs to be a living, breathing part of our marketing strategy. But web strategy now needs to encompass far more, and in a world where thousands of new websites are coming on stream daily, just being seen and heard requires playing in ever more dimensions.
Generic website promotion is still something of a black art, with the main search engines continually refining their ranking criteria. And Pay Per Click has really taken off as an advertising medium, particularly through the recession, as companies realise how it allows them to quickly monitor the results of even small advertising spend; checking, and ever improving the return on spend.
New forms of expression, named social media, are providing new channels for individuals and companies to express themselves. While blogs are increasingly understood and, thanks to some high profile mistakes, we all know how potent they can be, these are now being overtaken by the power of linkages through Facebook, Linkedin, and now the latest internet phenomenon, Twitter.
As an indication of just how powerful these new media can be, it was a "tweet" on Twitter that announced to the world the moment when an aircraft ditched in the Hudson River; and golfing sartorial sensation (though somewhat less impressive with a club in hand) Ian Poulter announced his highly awaited Open outfit with a Twitpic - to more than 250,000 followers.
News, too is increasingly online; with this and TV news now encouraging us all to get in touch and make comments, something that is changing the power of what folk say, and to whom. Love them or hate them, journalists have a code of conduct, something a disgruntled customer might not abide by.
Which leads us to the latest corporate requirement - monitoring the web to see what people are saying about you, your products and services. A ranting forum debate can get out of hand very fast - and damage a reputation just as quickly. Allowing customers a simple way to get in touch, and providing a fast response, is part of the new corporate defence to this instant ability to re-rank your reputation.
Comments
House arrest is sometimes criticized because it seems to offer an easy way out to punishment. People under house arrest have access to all comforts of home life, including use of appliances, telephone, and Internet. It also allows them to continue a rather normal life. Critics argue that most people under house arrest will quickly forget that they are being punished, which in turn will negate the benefits of the program.
By online bingo on 24th February, 2011
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010