Check out what’s being writen about you online
07th January 2011
Here are some quick tips to find out what's on the web about you, and your organisation:
- Put your company name into Google - and also try Yahoo. Simply enter your corporate name in the search box and see what comes up. If you have a name similar to several others, then think about adding what you do, for example "isocube" and "web marketing". Your own website should rank highly; if not, maybe there's scope for some search engine optimisation.
- Review the first 20 entries that come up. Check their relevance - are they about your business, and if so what is the context? Pay close attention to any items on forums or blogs; pay them a visit and take stock of comments made, plus who has submitted them - and when they were submitted.
- Carry out the same review for any products or brands you may own or represent. Use Google globally, as well as refining the search by checking only UK sites (tick the click box on the Google screen).
- Repeat the exercise for social networking sites. You can do this via Google, and then add a word such as Facebook, LinkedIn or Twitter. Using specialist software such as Tweetdeck will make searching Twitter entries more easily.
- Find out what web presence senior staff have; enter the first name and surname into Google. Depending on how common their name is, it may be appropriate to add the company name too, or a location link such as a town name. Again, use a UK site filter, to eliminate those in other countries.
- Facebook and other entries will tend to show up on Google, but you should also search in Facebook and other social networks, if you have an account. If there's a picture of a senior member of your team misbehaving on someone else's Facebook entry and you find it, so can your prospective customers. Anything you find should be appropriate for a potential customer to see - if not, you need to consider how to manage the situation.
Comments
Thanks for the interesting posts and comments. I have been connecting with other childfree people using meetup to find the local childfree group in my area and joining it and going to their events. It takes a long time to find people you click with enough to be good friends but in the meantime it’s good to have friendly acquaintances to socialize with and social events that don’t revolve around children.
curt
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By DIYA on 11th April, 2011
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010