Dial ‘08’ for Marketing in Aylesbury - and the world!
15th February 2009
As a marketing, web and design company, based in Aylesbury, Bucks, we provide marketing services to businesses across Aylesbury Vale, High Wycombe, Thames Valley and the home counties. But we also work wider afield, anywhere from Central London to Manchester, the South Coast, we even have customers in the US!
Now we're often asked by customers - should a company have a non geographic telephone number, such as 0845, or a local one (in our case Aylesbury numbers start 01296). And from a marketing stand point, how important is it to be perceived by prospective customers as a local company through your telephone number?
Well, it depends on your business activity and your target market.
As you see, our telephone number is 0845 83 82 789, as we work with companies right across the UK it's not so important that we have a local Aylesbury number. In fact it works to our advantage for customers to know we have national as well as local coverage.
If however we were only selling locally to customers in and around the Aylesbury area, for example as a local print shop, retail outlet, or were running local services, then a telephone number that strictly indentified us with our home town could certainly be an advantage.
Generally however, your telephone number is now secondary to your web presence. Rather than searching a paper directory, your prospects are now more likely to hit an internet search engine. And although geography remains important, it's only relevant if you are also able to prove your ability to meet your customers' needs.
One word of caution - if you do decided that an 08 national number is right for your business we suggest either obtaining an 0800 (freephone) or 0845 (local rate), these are generally recognised and accepted prefixes. Avoid 0844, 0870, and 0871 numbers as these carry high charges for the caller.
For more information about 08, and the new 03 numbers, visit Ofcom's website.
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010