Low Cost Marketing
16th June 2007
Big Marketing without Big Money
Low Cost Strategies that Work!
It is about building and maintaining an advantage over your competition by using your particular strengths to help customers who value them and want you to supply.
Cconcentrate on providing the lowest possible cost marketing techniques, but that have the highest impact on your business.
It's often said that an individual or a company has marketing flair. The implication is that there is some sort of natural ability that is in-bred, that hasn't been learned. But like the natural salesman, the natural marketer is a figment of the imagination. The essential skills of marketing are well within the grasp of every executive and small business operator - and we can show you simple processes to follow.
Acquire - Interact - Manage
Marketing is not just advertising. It‘s everything that you do from your initial business concept to the delivery of your products or services. It encompasses the entire customer lifecycle, form the first touch point to ongoing contact through to building lasting relationships with your best and satisfied customers.
Customer Loyalty
Some of your most valuable assets are your satisfied customers. Often businesses focus much of their time, energy and budget on finding suspects and prospects, and turning them into customers, whilst putting little or no investment in to their satisfied clients. It can cost a company anything up to six times as much to attract new customers, and 30 times as much marketing investment to attract a new customer via traditional forms of advertising as to have a satisfied customer find new customers for them.
Customer Management
There is more to CRM (Customer Relationship Management) than winning new business. It's purpose is to capture, keep and develop profitable customers.
You may be using a computerised CRM system, but unless customer management principals have been properly adopted within your organisation, you may well be losing opportunities, without even knowing it.
Comments
Marketing is not just Advertising. I'm amazed at how many folks think these terms are interchangable. Marketing is about influencing the consumer/shopper at all relevant touch points; be it in store, in home or outdoors.
By jacksonville restaurants on 16th June, 2010
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010