New web conversion engine deployed
16th February 2009
We we're approached a couple of weeks ago by the UK office of a German owned precision engineering company. They wanted to generate more enquires and sales lead conversions through the web, but had no access to update or optimise their website as it was controlled by their parent company.
They had been running some Google Adword pay-per-click campaigns, but without the ability to create purpose built landing pages for specific campaigns to maximise conversions, they were experiencing a negative return on investment.
This is a increasingly common request:
"How can we increase the number of visitors to our website, and how can we increase conversions of those visitors into enquires. And how can we do this without redeveloping our website."
Perfect timing, as the answer was - our new web conversion engine.
Over the past few months our web team have been developing this quick to deploy web platform that sits along side an existing web site, specifically designed to attract more traffic, and increase the rate of converstion of visitors to enquiries.
Simply, this is how the web conversion engine works:
The web conversation engine generates a set of pages (or a micro web site), driven by a content management system, therefore allowing quick updating of content and addition of new pages.
These web pages can either hosted under a new unique domain, or commonly as a sub domain from an existing web site, eg news.yourdomain.co.uk, blog.yourdomain.co.uk or whateveryouwant.yourdomain.co.uk
Attract more search engine traffic
You can regularly publish new content via the web conversion engine. For example, press releases, articles that reflect your opinion on your market place, new product information, testimonials and case studies, tips and hints, or anything relevant to your prospective visitors.
Obviously, the more content you publish, and the wider the range of related topics, the greater chance of being found via the major search engines. Remember, search sites like Google feed off content
We've also built in some unique SEO (Search Engine Optimisation) tools, to increase your chances of being found online.
Optimise pay-per-click and email campaigns
If you're advertising electronically, perhaps via email, using web banners, or undertaking a pay per click campaign - just sending visitors to your home page, and hoping they'll find the correct information or contact form is not enough.
So the web conversion engine lets you create dedicated landing pages for each of your campaigns, this means that your visitors will be forwarded directly to the information or news article they're interested in.
Conversion of visitors in to sales leads
Because each page you created can deploy a number of different conversation techniques, along with multiple calls to action, and on page enquiry forms, you should see increases in the number of incoming leads.
Test and Measure
As your new web conversion engine can sit separately to your main site (branded and customised to uphold your company image), it's easy for you to try different pages, new content, and see what works for you. And by using Analytics you'll measure the effect that different approaches have on your web traffic numbers.
Go even further
As all your content can be added to an RSS (Really Simple Syndication) feed, you be able to reuse it in the world of social networking and media - when and if you're ready to do so.
So, in a nutshell, we were able to deploy and have operational a conversion solution within days, not just giving new life and direction to a pay-per-click campaign, but offering a whole suit of web conversion tools to the customer.
Comments
It’s such a good feeling to build something out of nothing and let it take on a life of its own. You are literally making your dreams reality.
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By Abbott on 11th February, 2010
This is great stuff. Now I WANT to make some phone calls!! Thank You.
By Michael on 29th November, 2008
Quite inspiring, Keep up the good work, Thanks for bringing this up
By Website Development in London on 18th December, 2009
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer pulls things towards themselves, while a producer pushes things toward customers.
By robert on 23rd December, 2009
First you must know as much as you can about people's needs, human culture, Internet culture. You must know what they want and what they want to hear. But do not do the same mistake that most people do. Some have the charisma but are not honest. Others are honest but do not have the charisma. So you must inspire confidence.
By daneil on 23rd December, 2009
Where else "Push Marketing" uses method to motivate their sales team or channel to deliver the result - e.g. trade promotion, sales incentive and many other aggressive performance driven marketing activities.
By Online Tax Preparation on 02nd January, 2010