Pay Per Click
Focus Your Online Marketing
With search engines and the internet has come the phenomenon of pay per click. Its great virtue is its ability to provide instant feedback on its effectiveness, but like any advertising medium, analysis of results needs to inform your next move. And key to success is selecting the right key words, while also ensuring your existing web presence is optimised for visibility.
Unlike Natural Search Engine Optimisation (SEO) by which encourages a search engine to index and rank your web pages more highly than your competitors, Pay Per Click can guarantee you an almost instantaneous top position when someone searches on your sponsored keywords or phrases.
In basic form, it's simple. For example, to use Google Adwords, create an online Google account, choose the keywords that best represent your products and services, write a 2 line advertisement, set your Cost Per Click (CPC) (that's the amount of money you're willing to pay every time someone clicks on your advertisement), and that's it.
However many first time advertisers are disappointed with results, because just like any direct marketing campaign it's easy to overlook key elements which can massively improve your Return On Investment (ROI).
Pay Per Click (PPC) advertising ...
... enables you to pinpoint your target audience and present your prospects with an online advertisement at the precise moment they are seeking information about your product or service, whilst keeping absolute control on cost.
Marketing Help
We can help you devise, run and manage successful Pay Per Click campaigns, including:
Keyword Research
Keywords and combinations of keywords are central to any Pay Per Click marketing campaign.
Careful research can have a big payoff. Picking obvious keywords (like ‘Marketing' if you're a marketing company) can be expensive. The amount of competition can drive the Cost Per Click through the roof, and more competition means a lower search positions and fewer clicks to your website.
We can develop combinations of keywords to help you better target your audience by being geographical, industry specific, or niche. We'll research alternative keywords that give highest search volume with lowest cost, including:
We'll also check competitor advertising and search volumes for given keywords.
Multiple Ads, Campaigns and Keywords
By running several ads, with different keywords, at any one time we'll help you refine your campaigns. By testing, measuring, and comparing clicks to your website and conversion rates we can fine tune each ad to increase your new sales enquiries.
Landing Pages
We can design your Pay Per Click landing pages. These are the web pages that a visitor lands on once clicking your Pay Per Click advert. Advert specific landing pages are shown to have a dramatic effect on the number of successful conversions of web visits to enquiries or sales.