Search Engine Optimisation

Search Engine Optimisation SEOGet Your Business Found

It doesn't make sense to print a brochure and then leave it in the cupboard - but that's precisely what you are doing, if you invest in a great new website, but take insufficient steps to ensure everyone can see it. On the web, that means being highly visible in all the search engines, whenever a potential customer is looking for what you do.

Search Engine Optimisation (SEO) is about following number of guidelines to ensure that relevant information on your website can be easily indexed by major search engines. 

Using Search Engine Optimisation ...

... will ensure your business gets promoted (at no cost) because whenever a prospect visits a search engine such as Google, makes a search using appropriate keywords or phrases, then links to your site will appear higher up the search list.

Marketing Help

We help you achieve higher page ranks, and therefore greater visability on the web by:

Researching and analysing key information, words, and phrases, including:

  • Keywords supplied by you
  • Competitor information and keywords
  • Industry terminology and keywords
  • Popularity comparisons of keywords

Ensuring your web architecture is sound, including:

  • Page titles
  • Meta page descriptions
  • Meta keywords
  • Image alt tags
  • W3C compliance
  • No broken links

Examine the content of your web pages and ensure that:

  • Content and text is reflective of your meta data
  • Relevance of your web copy
  • Structure of the text
  • Keyword density
  • Text length
  • Internal links
  • Internal Navigation

What's next?

Pay Per Click

Focus Your Online Marketing With search engines and the internet has come the phenomenon of pay per click. Its great…