Marketing Success Programme
Simple, Cost Effective Strategies. That Work!
At Isocube we provide a straightforward and practical approach to customer acquisition, management and relationship marketing.
Our Marketing Success Programme provides you an ongoing process to help you Acquire, Interact with, and Manage more, and higher value customers.
For many businesses the word marketing is immediately followed by the word money. We often hear people say things like:
“I don’t have a marketing budget so can’t do any promotion.”
“We tried marketing once, but the advertising cost too much and we're not sure we got a return on the investment, so we stopped.”
“If only I could sell more I’d be able to do afford to market to new customers.”
"We need to market to generate real business."
Marketing is an investment not a cost
Every pound invested in marketing should relate directly to an increase in turnover and profit. Once you know which strategies work, and how much they increase your business, then investing further becomes an easy decision.
At Isocube we can teach you some very simple marketing techniques which can be implemented quickly and will not cost the earth (some won’t even cost a bean!).
A few example may include:
- Ways to encourage your satisfied customers to act as sales people for you
- How to build a customer loyalty programme and referral system
- Ways to maximise the number of enquiries from each activity
- The simplest way to send regular informative email newsletters and swell your subscriber lists
- How to ‘Piggy Back’
- How to get your business listed in hundreds of different places, free.
- Creating a simple ‘Pull’ strategy
- How grading your customers can pay dividends
- Simple telephone techniques that’ll make a huge difference
- Clever ways to use the internet
Time, our most valuable commodity
The amount of time we spend working with you on your Customer Management & Marketing Strategies is down to you. But However much it is, we commit to dedicating at least this over the course of each month helping you develop low cost, high impact strategies to help meet your business goals. All we ask you to invest your time, necessary to implementing and making the strategies happen, in fact we’ll hold you to it in weekly update meetings!
Test and Measure
Once we have identified and researched a suitable marketing opportunity, well discuss it with you. We’ll identify the work involved to ensure you have the resource available and outline possible additional cost (if any). We’ll agree a test, and the mechanism to measure it’s success.
Not everything will work. Those that do, will become core strategies, that routinely get tested, to ensure continued return of investment. Our aim is to get multiple strategies, running concurrently over the proceeding months.
Discovery Day
For every new client we spend an initial day with you. This is at no additional cost, it is part of our investment in you and our ongoing relationship.
We will talk to you, your team, probably ask some difficult questions (we are very open and up-front).
We discover your marketing goals and ambitions. Your markets, your customers. What’s worked and what hasn’t in the past.
We’ll spend time on conversation rates, how many enquiries we need to generate together to give you the number of customers you want.
Your branding and awareness, and it’s importance in the overall mix.
How important the web and internet are for your business, and whether you are getting return on any investment already made in these areas.
Low Cost-High Impact
From this will come the first thoughts and ideas, some of which will be generated by you and your team as a result of the discovery day.
We then have the initial effective relationship marketing plan. We can use this to agree on first steps, what’s lowest cost but highest impact. The plan will change and evolve over time as we help you introduce new strategies and techniques.
AIM HIGH!
This programme uses coaching principals, it is not consultancy. This means that you will need to do much of the work. We’ll teach you the tools and the ways to build and implement successful, low cost marketing strategies to build your business. It’s up to you to put them in to place, but we'll be there with you every step of the way.
