Outside the Box

Expert views and thinking on issues effecting your business

Outside the Box is our regular interview slot, where we get the thoughts and views from experts on issues effecting small and medium sized business, and the growing challenges they face in building lasting customer relationships, expanding routes to market, improving customer communications, and deploying supporting technology.

Michael McCafferty, Entrepreneur - Business Success
"The true purpose of the business is to support the owner's chosen lifestyle. Unfortunately, many owners find themselves slaves to their own business. You are not your business! It is a separate entity ..."
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Nick Hewson, Hewson Group - Implementing CRM
"I think it's fortunate now that [CRM] technology is far more flexible and adaptable. It was critical only six or seven years ago to get it right first time (which most people didn't). Now there's more room for adoption which is correct."
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John Paterson, CEO Really Simple Systems - Implementing CRM
"You've never finished. CRM systems rot if they aren't periodically refreshed with new ideas, new uses and continual data cleansing and motivation of users"

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